Rhonda Ashburn
Executive Director
American Financial Services Association Education Foundation
As Rhonda leads the American Financial Services Association Education Foundation (AFSAEF), she is focused on the mission of educating consumers of all ages on personal finance concepts and helping them realize the benefits of responsible money management through the free financial literacy education program MoneySKILL. To date, more than one million students have completed the on-line curriculum comprised of 37 modules.
Prior to joining the NFCC, Rhonda spent nearly 24 years working for a career and technical student organization, Family, Career and Community Leaders of America (FCCLA). During her tenure at FCCLA she oversaw, administered, and managed 13 major programs including Financial Fitness, which focused on helping individuals learn to make, save, and spend their money wisely.